There is a new trend in physical therapy designed to shift the balance of power back toward caregivers and patients. It’s called the “Cash Practice Movement.” Here, we’ll discuss how this not only empowers you, the client, to make the best decision for your physical health but also liberates skilled physical therapists EVERYWHERE from the handcuffs of the PT Mill and the constraints of a third-party payment system.
The Cash Practice Model Is Growing
This business model for medical care is a familiar one. Professionals in the fields of dentistry, specialty medicine, and even surgery have begun to operate this way. All in the name of PATIENT SATISFACTION and doing what is NEEDED, not just what is easy to document, so the doc doesn’t get left eating the cost! After all, when did the objective of medical care shift from getting completely better to ‘how cheaply you could be cared for’?
In a cash practice, maximum accessibility and value are stressed. Have a question for the doctor? They will answer it thoroughly. Need some extra hands-on care? They will be excited to give it to you. Valuable patient education and teamwork are hallmarks of cash practices. And another great bonus: ALL of this is excellent treatment, and you are still 100% entitled to reimbursement by your health insurance provider.
Almost all of us who have health insurance have out-of-network benefits. Knowing your out-of-network coverage, your total out-of-pocket maximums, and deductibles should be the main points of your health coverage that you keep at the top of your mind. If you know this info, you’re doing what is needed to stay in the driver’s seat of your care.
In a blog post that came across my desk recently, an MD colleague of ours eloquently wrote about ‘what would happen if a restaurant were operated in the same manner as a medical practice.’ This piece is ESSENTIAL reading for anyone looking to be their best health care advocate.
The only fictional portion is that this is
not your favorite restaurant,
but your favorite doctor’s office, which is responsible not for meeting your dining needs, but those of your health.”
With greater volumes of clients comes less attention to any one client. This isn’t a value statement; this is math.
Clinicians working in a cash practice STUFF AS MUCH TREATMENT AS POSSIBLE into each visit. The ‘PT Mill’ employs a different strategy: to be judicious about the amount of time spent with any one patient so that the clinic can bill your insurance company for many different units/CODES (the special language of health insurance billing).
In a recent conversation that our office administrator had with an insurance company, she was advised to ensure that she and our therapists were aware of each client’s treatment allowances. That “each client is only WORTH what that insurance company dictates they are WORTH, “and that “if that client needs 30 minutes of intensive hands-on care, but we had been told they would only be allowed to bill for 20 minutes, just don’t treat them for that extra time” (read: unnecessary time according to a pencil pusher behind a desk with NO medical background). This is the best example I’ve ever heard of an attempt at third-party-dictated care.
No offense to pencil pushers the world over, but this group of people is different; they are SUPPOSED to be on your side! They are most certainly not. I, like our office administrator, and I’m sure YOU are APPALED at this. This is not why any of us went into the physical therapy field. Until the premium-paying public truly understands this is happening behind the scenes, less valuable and less effective care will continue to be the norm. We, the physical therapists, the physicians, the surgeons, WE are in your corner. We want what’s best for each of our clients, and those of us who operate as fee-for-service professionals are the ones who will always be able to provide our clients with the care they need.
The Cash Practice Provides Real Value
As it turns out, our clients are great advocates for themselves AND rehab practices like ours! Little excites us more than to keep the friends and family of our clients pain-free and moving well. In an email to a friend, one of our clients laid this info out:
- $30.00 / 60 min visit, with approximately 15 min contact time with PT provider.
- I would go 3x/week, totaling approximately 180 minutes of my time and 45 minutes of contact time with the PT provider.
- Total out-of-pocket expense: $90.00
- Treatment: several months
- Results: no improvement
SPARK Physiotherapy (out-of-network provider):
- $125.00 / 60 min visit, with approximately 60 min contact time with PT provider.
- I would go 1x/week, totaling approximately 60 minutes of my time and 60 minutes of contact time with the PT provider.
- Total out-of-pocket expense: $125.00, less 50% of the maximum allowable reimbursement from my insurance, totaling about $95.00 out of pocket.
- Treatment: 2 months
- Results: significant improvement and return to normal activities
You Deserve More Than Just "Good Enough"
Ours are the clients who expect more than just good enough. They seek high-quality care but with the reassurance that they will receive the reimbursement they are entitled to because we go through the trouble of billing that person’s insurance on their behalf.
All physical therapists and clinics are not created equal. I am teaming up with colleagues across the country who are emphatic about this. People who go to physical therapy clinics that bill every insurance company under the sun don’t realize they’re getting higher volume/lower quality care. PTs working in PT Mills always have good intentions, but there is no way to learn your patients’ complete story when you have only 15 minutes with them and maybe 2, 3, or even four patients waiting to be seen simultaneously.
Regardless of the skill level of the therapist, it is impossible to deliver the quality that we provide because of the amount of time and effort we expend on each individual. The extra effort spent hands-on, with eyes on and providing detailed education, translates into clients who get better faster and with a more valued experience. If more people knew that another option exists, they would likely think twice before accepting care in a ‘mill’. I’m excited to say that we are helping lead the initiative to reestablish the concept of VALUE in physical therapy.
Dr. Carlos J Berio, PT, DPT, MS, CSCS, CMTPT is a licensed Doctor of Physical Therapy, Certified Strength and Conditioning Specialist, and a Certified Myofascial Trigger Point Therapist. In addition, he holds a Master’s Degree in Clinical Exercise Physiology. He has treated high school, collegiate, recreational, and professional athletes of various sports, including baseball, softball, football, hockey, tennis, swimming, golf, and martial arts. His experience as a collegiate and semi-professional athlete and a professional baseball coach make him a sought-after resource among elite-level athletes on the field and in the training room. The concept of ‘all the way well’ in his work as a physical therapist and fitness professional is what continues to drive Dr. Berio to be the best movement specialist there is.
Dr. Berio is the founder of SPARK Physiotherapy in Alexandria, Virginia. A clinic and approach designed from the ground up to set the new standard for integrity and patient satisfaction in the PT industry. Carlos remains active in several sports and enjoys agility training, powerlifting, and adventure races. He is an advocate for his patients, clients, and his fellow PT colleagues. He can be reached at [email protected].